Why page two of Google might as well be invisible
Three out of four people never look past the first page of search results. Here is what that means for your business, and how to climb.
5 min read →Your website should be out there winning you business every single day.
We build websites that actually rank in search and turn that visit into a customer. If someone's already searching for what you do, we make sure they land on you, not a competitor.
Visibility Functionality Business
We focus on functionality and visibility together, so your website brings in real business, enquiries and sales, not just visits.
A dedicated web and AI team, built to stick around
Every website we build has one job: bring in customers, not just look good on launch day. We build around what actually works, real search visibility and results you can measure, using AI wherever it genuinely speeds things up.
We're part of the Yellowcom group too, which means a proper team behind every project, and people who'll still be here long after launch day.
- Since 2006 part of the Yellowcom family
- 3,000+ businesses across the UK and Ireland
- 3 offices: Belfast, Glasgow & Dublin
- 1 team for web, AI, SEO & design
Everything your website needs, in one place
From the first design to the search rankings that bring people in and the functionality that converts them, we cover the whole journey. If it touches your phones or IT too, Yellowcom's already down the hall.
Web Design Conversion-focused design that turns visitors into customers. Web Development Websites built to stay fast and reliable as your business grows. SEO Get found on Google by the customers already searching for you. eCommerce Online stores built to turn browsers into buyers. Digital Marketing Campaigns that put your budget where it works hardest. Lead Generation Turn your website into a steady pipeline of enquiries. Website Maintenance Kept secure and up to date by real people, not a ticket queue. AI Solutions Chatbots and automation that save time and win business.
SEO that earns rankings, not just reports
Three out of four people never look past the first page of Google. Our SEO work is built to get you there and keep you there, judged on the enquiries and revenue it brings in, not a stack of numbers on a dashboard.
Explore SEO services
- 01 Technical SEO Speed, Core Web Vitals, crawlability and structured data, the basics every ranking depends on.
- 02 Local SEO Win the Google map pack in your town. Google Business Profile, citations and reviews strategy.
- 03 Content & on-page Pages and articles built around the keywords your customers use, structured to rank and to read.
- 04 AI search (GEO) Get cited by AI Overviews, ChatGPT and Perplexity as search behaviour shifts. Most rivals haven't caught up yet.
The cost of a website that does not perform
75% of searchers never scroll past page one of Google.
53% of mobile visitors leave a site that takes over 3 seconds to load.
<2% of visitors convert on the average website. Most could double it.
2× the enquiries from the same traffic is realistic, just by converting better.
UK-wide reach, with three offices on the ground
Nearly half of all Google searches are local. We build location-aware SEO right across the UK and Ireland, with offices in Belfast, Glasgow and Dublin and dedicated local pages for each nation we serve.
Articles to help you get found
Five things slowing your website down (and costing you customers)
More than half of mobile visitors leave a site that takes over three seconds to load. Here are the usual culprits, and what to do about them.
4 min read →
Local SEO: how to win the Google map pack in your town
Nearly half of all Google searches are local. The map pack is where those searches are won. Here is how to claim your spot.
6 min read →Answers to Your Questions
How is YWeb different from a normal web designer?
Most designers hand you a good-looking website and walk away. We build websites to do a job: get found in search and convert the visit into business. Every decision, from page speed to where a button sits, is made to bring you enquiries, not just compliments.
Do I need SEO if I already have a website?
Almost certainly. A beautiful website nobody can find earns nothing. We start with a free audit of where you rank, what is holding you back, and the fastest wins, then we fix the foundations and build your visibility from there.
How long until I see results from SEO?
Technical fixes can show within weeks. Meaningful, lasting ranking improvements typically take three to six months, and we'd rather take six months and get it right than promise page one overnight with tactics that get you penalised later.
What does it cost?
Websites are quoted as fixed-price projects; SEO and ongoing work run as clear monthly plans. Every engagement starts with a free audit and an honest recommendation, so you know the price and the expected return before you commit.
How is YWeb connected to Yellowcom?
YWeb is the web and AI sister company of Yellowcom, the trusted telecoms and IT partner for businesses across Northern Ireland, Scotland and Ireland. Same straight-talking people, focused entirely on websites that generate business.
Will my website meet accessibility standards?
Every site we build meets WCAG 2.1 AA as standard, contrast, keyboard navigation, screen-reader-friendly markup, the lot. It's a legal requirement under the European Accessibility Act, but most agencies building off template kits aren't there yet. We build it in from the start, not as a fix later.
See exactly what your website is costing you
Request a free website audit and you'll have a plain-English report within three working days, covering your speed, search visibility and conversion, plus the three fixes that would make the biggest difference.